Nielsen’s Music 360 report found that radio is still the place where most people (48 percent) discover new music, compared to just 7 percent for YouTube.
But once they have found it, 64 percent of teens listen to music through YouTube, the popular video-sharing website owned byGoogle Inc.
Despite the plethora of social networking, blogs and endorsements, 54 percent of the 3,000 Americans surveyed for the report said they are more likely to buy music on the recommendation of a friend than the endorsement of a music chat room or blog.
The report also found that only 36 percent of teens bought a physical CD in the last year, compared to 51 percent who purchased some kind of digital download.
The findings reflect a 3 percent slump in U.S. album sales in the first six months of 2012 from 2011, and a 6 percent rise in digital song sales, Nielsen SoundScan reported in July.
- Nielsen: Teens choose YouTube over iTunes, radio, CDs (electronista.com)
- Is YouTube the New Radio? (dailyfinance.com)
- Teens’ first choice for music listening? YouTube (cnn.com)
- How YouTube put an end to the MTV generation (telegraph.co.uk)